Hotel Charlotte

Here is my design concept for Hotel Charlotte. The reason behind this rebranding was rather tragic; the hotel blew up and was rebuilt during its lifetime, and the rebranding came with the renovations. For this design, I had to think outside of the box and base my choices on a time period much different than present day. My typeface represents what would most typically be found in the 1930s. My color choice is consistent to what was used by the hotel during this time. The Hotel Charlotte logo is featured in a variety of different methods, including letterhead, a postcard, envelope, among others showcased below.